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The Neuroscience of Influence: Why Human Audio Moves Consumers

In recent conversations with neuroscientist David Eagleman, he shared a series of insights about how the brain processes trust, loyalty, and decision making.

How Franchise Brands Can Reach Their Audience in the Moments That Matter

Franchise businesses run on tight windows and store‑level results.

Digital

Programmatic Audio 101: A Human Centered Guide for Modern Marketers

Programmatic audio is the automated buying and optimization of advertising across streaming audio, podcasts, and broadcast radio.

Beyond the Algorithm: How Human Connection Becomes Trust, Then Business Impact

Coming out of CES, one theme cut through both the main stages and the smaller tables. Audiences are exploring AI, yet they still favor media made by real people.

Broadcast Radio Measurement

Guaranteed Human at CES 2026: Real Voices Drive Real Outcomes

AI was undeniably the backdrop at CES 2026, but the biggest conversation for marketers on the ground was a counter-concept; human connection.

Broadcast Radio: Measurable, Scalable, and Effective

Over the last 7 years spent at 91�Թ��, driving research and measurement initiatives, I’ve seen firsthand how broadcast radio continues to be a powerful and effective medium.

Grow with 91�Թ��: 5 Strategies to Drive Your Business Forward

Most marketers already have sound strategies in place and are working tirelessly to maintain efficiency and drive growth.

Local Advantage: Why Radio Advertising Outperforms for Small Businesses

Running a local business today isn’t easy. Budgets are tight, competition is fierce, and every marketing dollar needs to prove its worth.

Audio Advertising: Why It Matters Now - and How to Get Started

In a world where attention is scarce and trust is earned, audio advertising stands out.

Broadcast Radio Insights

Why Audio Advertising Works: The Brain Science Marketers Can’t Ignore

Sound is one of the most powerful tools in a marketer’s arsenal.

Podcasts

Four Facts about Podcast Advertising

In today’s content-saturated world, podcasts invite consumers into a more personal experience that feels like a conversation with a trusted friend.

Insights

Why Mood Matters, and Why Radio Advertising Wins When It Counts

Mood is both a feeling – and a diver of behavior.

Understanding the Full Audio Landscape

Podcast advertising is booming, but understanding its role alongside broadcast radio is key to unlocking full-funnel impact.

Audio’s Holiday Advantage: Why Broadcast Radio Is the Engine Behind Holiday Marketing Momentum

As Q4 approaches, brands face a familiar challenge: How do you break through the noise in a season defined by urgency, competition, and clutter?