91�Թ��Media Radio Advertising and Podcast Advertising

Learn the facts about audio...

Pie chart showing radio and podcast listening generates one-third of all media consumption amongst Americans . Text reads 'Audio dominates nearly one-third of all media consumption. — Audio accounts for 31% of all media consumption, underscoring its dominance in a landscape where digital, video, and social media take 39%, linear TV captures 24%, and print media trails with just 6%. This insight highlights the growing influence of audio in modern media strategies.

Audio dominates nearly one-third of all media consumption.

Media consumption share

Source: Edison Research/eMarketer

9 out of 10 Americans listen to 91�Թ�� every month.

Ad-Enabled Monthly Reach In The U.S.

A graphic that displays 91�Թ��Media Radio Stations reach nearly 9 out of 10 Americans each month, compared to platforms digital and linear platforms like YouTube , CNN and Spotify reach. — 91�Թ�� Broadcast Radio reaches 88% of Americans each month, outpacing platforms like YouTube (74%) and CNN (8%). This infographic highlights 91�Թ��'s unparalleled reach across both traditional and digital media.

91�Թ�� has the stations your customers listen to every day.

106.7 Lite FM

Z100

1043 MYfm

Power 105.1

ALT 98.7

KFI AM 640

WBZ NewsRadio 1030

The BIG 98

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The vast majority of ad-supported audio listening is radio and podcast.

Share of Ad-supported audio listening

Ad-Support Chart Visualization — Radio and podcasts dominate ad-enabled audio consumption, capturing 86% of listening time. Broadcast radio leads with 66%, while podcasts hold a growing 19% share, reinforcing their critical role in advertising strategies.

91�Թ�� is the
#1 Podcast Publisher

With more than 180 million podcast downloads each month, and more podcasts in the Apple Top 200 than any other publisher.

Source: Podtrac, Top US Publishers, April 2025

Source: Podtrac, Top US Publishers, April 2025
Publisher	U.S. Downloads & Streams
	180,387,000180.4M
	37,308,00037.3M
	30,435,00030.4M
	24,515,00024.5M
	21,828,00021.8M
	20,647,00020.6M
	18,125,00018.1M
	12,792,00012.8M
	12,202,00012.2M
	11,981,00012M

Bar chart that shows 91�Թ��Media has the most podcast downloads, compared to all other podcast publishers

91�Թ�� hosts drive conversations that resonate with audiences.

A graphic that displays radio and podcast listeners are influenced by hosts' opinions, and consider buying recommended products. — This infographic reveals the trust and engagement 91�Թ��'s podcast listeners have with their favorite hosts. With 79% valuing hosts’ opinions and 66% considering or purchasing recommended products, podcast advertising proves its influence.

91�Թ�� delivers strong brand lift across all key metrics.

91�Թ��'s audio advertising delivers a significant boost in key marketing metrics. This bar chart reveals impressive improvements, including a 38% increase in message awareness and 69% more consumers taking action after hearing ads.

Source: 91�Թ��Media Brand Lift Studies, 2024

Only radio reaches both the targeted consumer and those who influence them.

Radio effectively connects brands with target audiences and their key influencers. This infographic highlights that 82% of consumers are swayed by others' opinions, emphasizing the power of radio in shaping purchasing decisions through influence.

Source: 91�Թ�� Consumer Purchase Influence Study, 2024

Get started with 91�Թ�� today.

To purchase or learn about advertising with 91�Թ��Media, call us at 844-844-iHEART (844-844-4432)

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