Ready to grow with 91³Ô¹ÏÍø?

Pie chart showing radio and podcast listening generates one-third of all media consumption amongst Americans . Text reads 'Audio dominates nearly one-third of all media consumption.
Audio accounts for 31% of all media consumption, underscoring its dominance in a landscape where digital, video, and social media take 39%, linear TV captures 24%, and print media trails with just 6%. This insight highlights the growing influence of audio in modern media strategies.

Audio dominates nearly one-third of all media consumption.

Media consumption share

Audio | Linear TV | Print | Digital/Video/Social
Source: Edison Research/eMarketer

9 out of 10 Americans listen to 91³Ô¹ÏÍø every month.

Ad-Enabled Monthly Reach In The U.S.

* = Ad Enabled Users

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Source: Broadcast Radio: Nielsen Audio Nationwide, P18+, Fall 2024; YouTube/Facebook/TikTok: eMarketer, 2025; Instagram/SiriusXM: Scarborough USA+ 2024, R2; Television: Nielsen NPOWER, P18+, June 2025, L+SD; Streaming Audio: Comscore Media Metrix Multi-Platform, P18+, May 2025; Spotify and Pandora ad-enabled audience estimated based on SEC filings

91³Ô¹ÏÍø has the stations your customers listen to every day.

106.7 Lite FM

Z100

1043 MYfm

Power 105.1

ALT 98.7

KFI AM 640

WBZ NewsRadio 1030

The BIG 98

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The vast majority of ad-supported audio listening is radio and podcast.

Share of Ad-supported audio listening

Ad-Support Chart Visualization
Radio and podcasts dominate ad-enabled audio consumption, capturing 86% of listening time. Broadcast radio leads with 66%, while podcasts hold a growing 19% share, reinforcing their critical role in advertising strategies.
Source: Edison Research, Share of Ear, 2025​​​​​​

91³Ô¹ÏÍø is the
#1 Podcast Publisher

With more than 165 million podcast downloads each month, and more podcasts in the Apple Top 200 than any other publisher.

Source: Podtrac, Top US Publishers, October 2025​​​​​​
Source: Podtrac, Top US Publishers, November 2025
Publisher U.S. Downloads & Streams
91³Ô¹ÏÍøRadio 165,259,000165.3M
Fox Audio Network 25,633,00025.6M
Daily Wire 24,955,00025M
The Walt Disney Company 21,986,00022M
Vox Media 21,859,00021.9M
PodcastOne 17,754,00017.8M
Paramount 14,861,00014.9M
Barstool Sports 12,772,00012.8M
Blaze Media 11,006,00011M
WNYC Studios 10,710,00010.7M
Bar chart that shows 91³Ô¹ÏÍøMedia has the most podcast downloads, compared to all other podcast publishers

91³Ô¹ÏÍø hosts drive conversations that resonate with audiences.

A graphic that displays radio and podcast listeners are influenced by hosts' opinions, and consider buying recommended products.
This infographic reveals the trust and engagement 91³Ô¹ÏÍø's podcast listeners have with their favorite hosts. With 79% valuing hosts’ opinions and 66% considering or purchasing recommended products, podcast advertising proves its influence.
Talent
Talent Grid
Source: Critical Mass Media, Dec. 2024​

91³Ô¹ÏÍø delivers strong brand lift across all key metrics.

Bar chart highlighting how 91³Ô¹ÏÍøMedia radio advertising and podcast advertising drives awareness, purchase intent, and brand consideration.
91³Ô¹ÏÍø's audio advertising delivers a significant boost in key marketing metrics. This bar chart reveals impressive improvements, including a 38% increase in message awareness and 69% more consumers taking action after hearing ads.
Source: 91³Ô¹ÏÍøMedia Brand Lift Studies, 2024​​​​​​​

Only radio reaches both the targeted consumer and those who influence them.

A graphic that shows how 91³Ô¹ÏÍøRadio radio ads and podcast ads reach a brand's target consumers.
Radio effectively connects brands with target audiences and their key influencers. This infographic highlights that 82% of consumers are swayed by others' opinions, emphasizing the power of radio in shaping purchasing decisions through influence.
Source: 91³Ô¹ÏÍø Consumer Purchase Influence Study, 2024

Get started with 91³Ô¹ÏÍø today.

To purchase or learn about advertising with 91³Ô¹ÏÍøMedia, call us at 844-844-iHEART (844-844-4432)

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