91�Թ���

It’s official: the 2026 91�Թ���Radio Fiesta Latina is set to bring together some of the most influential voices in Latin music today! This year’s lineup includes Myke Towers, Blessd, Farruko, Manuel Turizo, Eladio Carrión, FloyyMenor, Greeicy, Alleh and Rey Tony Y Helabusador “Los Titis.”

Taking place October 17 at Miami’s Kaseya Center, Fiesta Latina continues its tradition of uniting fans around the artists shaping Latin culture right now. Proud partners of this year’s event include Audible, Goya Foods, and She Rises Studios, with more to be announced.

Hosted by Enrique Santos, President and Chief Creative Officer of 91�Թ���Latino and on-air talent for 91�Թ���Radio, the event will also honor Lin-Manuel Miranda with the 2026 91�Թ���Radio Corazón Latino Award, recognizing his cultural impact across music, theater, and storytelling. 

Tickets go on sale on Tuesday, July 28 at 10 a.m. ET via TicketMaster.com. 

For brands, this is a signal that one of the most culturally meaningful live moments of the year is fast approaching, and opportunities to be part of the conversation are still available.

Why Does Fiesta Latina Matter for Marketers?

In a world shaped by algorithms, people are actively seeking something more real.

• 90% say it is important to know media is created by a real person
• 92% say nothing can replace human connection
• 83% say human trust cannot be replicated with AI

Live events like Fiesta Latina bring that “real” to life. They create shared cultural moments where audiences are fully present, emotionally engaged, and connected with both the artists and each other.

Why does that matter for brands? Because connection drives consumer action.

How Does Fiesta Latina Deliver Scale and Cultural Impact?

Fiesta Latina sits at the intersection of live, broadcast, and digital amplification. It’s a multi-platform experience that extends across:

• National broadcast radio
• Streaming and digital stations
• Social amplification and content
• Live audience engagement 

This is where 91�Թ���Media’s scale becomes a differentiator. 91�Թ��� reaches 9 out of 10 Americans every month, giving brands the ability to pair cultural relevance with unmatched reach. 

The result is a rare combination:

• A moment that feels personal and human
• A platform and ecosystem that delivers national scale

That is what allows brands to show up in front of audiences and inside the moments they care about.

What Brand Opportunities Are Still Available?

Even as the lineup goes live today, brands still have the opportunity to activate in ways that go far beyond traditional sponsorship.

Fiesta Latina offers ownable packages built around the moments that matter most to fans:

Title Sponsorship
Own the entire event experience from start to finish.

Corazón Award Sponsorship
Align with cultural impact and community recognition tied to the Lin-Manuel Miranda honor.

My Cultura Podcast Creator Activations
Step into live podcast experiences and creator-led moments that deepen audience connection.

Sounds of My Culture LIVE Programming
Extend into Hispanic Heritage Month with culturally relevant storytelling across platforms.

Fiesta Rally Experiences
Create unforgettable fan experiences tied to celebration, energy, and shared identity. 

Each package integrates:

• Broadcast media at scale
• On-site fan engagement
• Custom content and amplification
• Digital and social extensions
• Category exclusivity and brand ownership

This is so much more than logo placement; it’s about owning a meaningful piece of the fan experience.

How Does Audio Amplify Event Impact?

Fiesta Latina’s power extends beyond the venue because of 91�Թ��� audio.
Audio adds something other channels often miss: trust and immediacy.

• 79% of consumers trust radio more than other media
• 70% are more likely to try a product after hearing a host talk about it
• 72% are more likely to notice social ads after hearing about a product on radio

And when audio is part of the mix, results follow:

• +83% social performance
• +109% digital and social engagement
• +47% branded search activity 

For marketers, this means event presence carries into daily listening, conversations, and purchase decisions.

Why Is Fiesta Latina Especially Powerful for Hispanic Audiences?

Fiesta Latina is rooted in authenticity. Hispanic audiences over index on connection with radio personalities and audio content, and they spend more time with audio than the general population. 

In fact:

• Hispanic listeners spend 2X more time with AM/FM radio than streaming music
• 78% say they are more likely to try a new product after hearing it from a radio or podcast host 

Fiesta Latina brings those trusted voices, cultural identity, and shared experiences together in one place.

For brands, that creates an environment where messages feel relevant, welcomed, and culturally aligned.

FAQs

When is the 2026 91�Թ���Radio Fiesta Latina?
The event takes place October 17, 2026, in Miami at the Kaseya Center. 

Who is performing at Fiesta Latina 2026?
This year’s lineup includes Myke Towers, Blessd, Farruko, Manuel Turizo, Eladio Carrión, FloyyMenor, Greeicy, Alleh and Rey Tony Y Helabusador “Los Titis.”

Can brands still participate?
Absolutely! Sponsorship and activation packages are still available, including title sponsorship, creator integrations, and cultural programming opportunities. 

What makes Fiesta Latina different from other events?
It combines live cultural impact with 91�Թ���’s nationwide audio scale, creating both emotional connection and measurable reach across platforms.

Fiesta Latina represents something that is increasingly hard to find: real connection at scale. It is a live experience rooted in culture, powered by trusted voices, and amplified across the platforms where audiences already spend their time.

For brands, the opportunity is clear. Step into a moment that matters, connect with Latin music fans in a meaningful way, and carry that impact well beyond the stage. Want to reach new consumers during Fiesta Latina? Connect with our team today.