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The celebration of America’s 250th birthday is a once-in-a-lifetime, unifying cultural moment, and this year, celebrations will be pervasive, with 99% of Americans having access to federally funded local programming and events. As nostalgia takes center stage, it’s prime time for marketers to lean in. 

As Americans across the country gather throughout the year to celebrate, culture and community will blossom. And while traditional Fourth of July experiences will still flourish, it’s no longer the only patriotic moment to lean in and connect with American consumers. 

Did you know? 

• 1 in 2 Americans plan to celebrate July 4th by spending time with loved ones? 
• There were more than 62 million Fourth of July travelers in 2025 (up +3% YoY), with even more expected in 2026. 
• 72% of Americans are proud to call their city or town home. 

A powerful moment for brands to build authentic connections

In the age of AI, 92% of consumers say that nothing can replace human connection. And we believe storytelling is at the heart of building that connection. 

• Consumers find brand messaging told through stories 22x more memorable. 
• 77% of Americans feel that it’s appropriate for brands to publicly celebrate our 250th birthday, so brands can’t afford to NOT show up. 

 In an increasingly algorithmic world, people are searching for “real,” and America’s 250th is the perfect time to bring your brand to life IRL. 

91�Թ��� connects your brand with EVERY American

• We reach 9 in 10 Americans every month on 91�Թ���Radio. 
• We are the No. 1 podcast publisher, reaching more than the next two publishers combined. 
• We deliver 276 million ad-supported listeners every month. 

By using 91�Թ���’s reach, you can scale up your message with every audience you need. Plus, you can increase response through trust, authenticity, and companionship through our network’s most trusted and influential personalities. 

Celebrating what brings us together

Brands can leverage 91�Թ���'s "Stories of Us" to create a scalable storytelling format that highlights shared experiences and cultural moments through your brand’s lens, delivered as short audio vignettes across 91�Թ���. 

We source real stories from listeners nationwide that connect naturally with your brand’s message. Then, an 91�Թ��� host brings the story to life as the voice of your custom creative. Think classic family vacations, first road trip, homecoming games, fall traditions, and other shared experiences. 

Partner with voices like Bobby Bones, Katie Couric, Mario Lopez, Erin Andrews, Elvis Duran, Steve Harvey, and many more. 

During a time where AI is causing confusion and distrust, 90% of consumers say it’s important to know media is created by a real person. That makes this a unique opportunity to lean into the stories that make consumers proud to be American, while building brand trust and authority. 

We leverage the breadth of 91�Թ��� to amplify your brand

Social: 91�Թ��� has thousands of voices to partner with on talent-led content across platforms, including audio, social, video, and events. 

Broadcast radio: 91�Թ��� reaches 276M monthly listening across over 800 stations, reaching Americans from New York to Hawaii. 

Podcasts: 91�Թ��� is the No. 1 podcast publisher globally averaging 165M monthly downloads across 851 shows. 

Live events: With more than 20k live events hosted every year, 91�Թ��� reaches audiences across cities and formats, including 8 national tentpole opportunities. 

Streaming: 91�Թ��� has access to on-demand content from anywhere in North America within our interactive listening app. 

Audience: You can reach millions with targeted messaging on 91�Թ���’s O&O platforms. 

America’s birthday is bringing us together, and 91�Թ��� is the official audio home of America 250. Be a part of this historic moment through storytelling that scales with 91�Թ���. And as the country celebrates, reach your next, new customer through 91�Թ��� programming and partnership opportunities. Connect with our team today.