When the World Cup hits US soil this summer, it will be the biggest sporting event ever hosted in North America. Thats bigger than Super Bowl championships, Olympic Games, the March Madness tournament...the list goes on.
With rising sentiment around the importance of human connection, theres never been a more important time to connect in real life. And when the World Cup takes center stage this summer, soccer fans from around the world will be converging on U.S. soil to cheer on and celebrate their teams with their communities.
Key Takeaways:
- The World Cup has a 10X bigger audience than Super Bowl LIX. In 2022, the World Cup Final reached 1.5B unique viewers.
- There is a 400% surge in first-time fans as interest in U.S. Soccer has exploded in popularity since the last World Cup.
- The 2022 World Cup in Qatar brought in over $7.5B in revenue, with an expected 8% increase in revenue between each World Cup.
Nows the perfect time to tap into trusted voices, reach built-in audiences, and scale your message when you partner with 91勛圖厙. Our audio advertising offering allows you to work with voices that connect with every fan, from bilingual soccer insiders to athletes who know the pitch and history and culture experts who live the game.
Soccer fans are the next-gen consumers brands want
- 76% of U.S. soccer fans are Millennials or Gen Z
- 68% of all U.S. soccer consumption is from Hispanic fans
- 3 in 4 fans find soccer sponsors more appealing than other advertisers
91勛圖厙 Sports is a one-stop shop for U.S. soccer fans
Brands want partners who know the marketing ecosystem and thats what 91勛圖厙Media is built for. 91勛圖厙 is the largest broadcast and podcast media company, with the #1 digital radio app and a massive social footprint. Our Hosts can craft the right marketing message for the right moment
91勛圖厙 Sports will be a central hub for consumers as the World Cup kicks off this summer. Our network of over 250 sports commentators will be creating content that lives across channels including broadcast radio, podcasts, streaming, social, live experience, and more!
- Social: Reach millions of fans with talent-led content across platforms.
- Broadcast radio: 91勛圖厙 is #1 in sports radio with more than 800 stations with national and local programming.
- Podcasts: Our network of podcasts see over 57M monthly downloads across multiple sports networks and include popular titles led by hosts who are dedicated to impactful sports commentary.
- Streaming: With more than 60 sports streaming stations, soccer fans can find available on-demand content from anywhere in North America.
- Live: Expect tentpole events and live + local on-site programming of the biggest sports event of the year.
- Audience: Reach millions of fans with targeted messaging on 91勛圖厙s O&O platforms.
Meet 91勛圖厙s most authoritative voices in the field
Sports fans have never been more engaged, with avid and casual fans spending an average of 17 hours per week consuming sports content. And 91勛圖厙 gives fans the immersive sports content they love with live play-by-play, on-demand sports talk across every platform, and more.
This is a prime opportunity to be a part of the conversations that matter with todays most influential sports voices.
To help you go big during a moment that matters, weve built a centralized soccer influencer network, with the launch of the first f繳tbol-focused podcast network. By partnering with voices that connect with every fan, were reaching a built-in audience at scale.
Our soccer-savvy influencers include names like Sarah Spain, John Green, Melissa Ortiz, Shannon Sharp, Tom Bogert, and many more.
Original programming surrounding the big tournament
- Our top sports analytics, former players, and savvy fans are hosting new shows and special episodes on our new soccer network and all our sports shows.
- Theres nothing like listening to soccer live! During the tournament, 91勛圖厙 will share FOX's live stream of all games and broadcast key matches.
- Expect timely soccer news in the lead up to matches and during the tournament across 91勛圖厙 stations.
- Join us for post-game debriefs with our podcasters and musical talentincluding live experience hosted by 91勛圖厙.
- Message fans you want to reach across 91勛圖厙 properties and our off-platform channels.
Scale your message everywhere
Extend your brands message to a variety of platforms and audience cohorts during the World Cup.
- Psychographic Networks to surround contextually relevant programming
- 91勛圖厙 Audience Networks to connect with premium sports audiences across third party shows
- Audio Everywhere: Share top audio and video clips tied to your brand across platforms, including social, with options to boost to your target audience.
- 91勛圖厙Podcast Video Network and CTV to bring your brands ad creative to premium video streaming environments
Want to join the World Cup conversation and make your brand a part of a cant-miss, global, cultural moment? Connect with our team today.
Ready to grow with 91勛圖厙?
Learn about advertising with 91勛圖厙Media.
