2025 Share of Ear Insights: Why Audio Leads the Media Landscape
Lainie Fertick, President of 91³Ô¹ÏÍøMedia Insights, hosts Larry Rosin of Edison Research and Cara Weiss of 91³Ô¹ÏÍøMedia for an inside look at the Q1 2025 Share of Ear® study, the go-to report for understanding today’s audio trends.
In this video, you'll learn:
- Why radio remains the dominant ad-supported medium, especially in-car
- How audio fosters trusted, results-driven consumer relationships
- What’s fueling podcast growth across demographics
- How audio supports scalable, full-funnel marketing strategies
Whether you're focused on building awareness or driving outcomes, this session provides the insights needed to make smarter audio investments this year.