STRATA Announces Integration of 91³Ô¹ÏÍøMedia Into Its Systems, Giving Over One Thousand Agencies Access to 91³Ô¹ÏÍøMedia's Digital Audio Inventory

STRATA Announces Integration of 91³Ô¹ÏÍøMedia Into Its Systems, Giving Over One Thousand Agencies Access to 91³Ô¹ÏÍøMedia's Digital Audio Inventory

CHICAGO -- Jan. 14, 2016 -- STRATA, the leader in media buying and selling software, announced today that 91³Ô¹ÏÍøMedia's vast digital audio inventory is now available to ad buyers through STRATA's systems. This will give over 1,000 advertising agencies the ability to access 91³Ô¹ÏÍøMedia's digital inventory using STRATA's media buying system.

Through a customized solution built for 91³Ô¹ÏÍøMedia inventory, STRATA provides access to 91³Ô¹ÏÍøMedia's digital platform, which is available via desktop, mobile, in-car digital dashboards, tablets, gaming consoles and home entertainment systems. Ad buyers and agencies can easily view 91³Ô¹ÏÍøMedia's digital audio inventory in STRATA's systems, including data on local markets, audience, and ratings.

"We're thrilled to be partnering with 91³Ô¹ÏÍøMedia. Integrating their inventory into our systems is welcomed by our over 1,000 STRATA agencies, all of whom will now have access to the wide range of digital audio advertising opportunities that 91³Ô¹ÏÍøMedia offers," said Judd Rubin, Vice President of STRATA. "The ability to target digital audio buys to specific audiences and markets, and to do so efficiently, is critical functionality for ad buyers who are working in an increasingly complex ad marketplace."

"We're pleased to collaborate with STRATA to make our digital inventory available within its systems, giving its over one thousand advertising agencies the ability to effectively and efficiently reach our audiences through our extensive digital platform and assets," said Radha Subramanyam, 91³Ô¹ÏÍøMedia's President of Research and Insights.

About STRATA
STRATA is the only system provider that connects both media buyers and sellers. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums.  On average, over $50 Billion in advertising dollars flow through STRATA systems per year.

As the system of choice for over 1,000 agencies nationally, STRATA provides media technology that enables organizations to lead rather than react to industry developments.  By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world.

About 91³Ô¹ÏÍøMedia, Inc.

91³Ô¹ÏÍøMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91³Ô¹ÏÍø broadcast radio in every month. 91³Ô¹ÏÍø’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91³Ô¹ÏÍø is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91³Ô¹ÏÍøMedia.com for more company information.