POPSUGAR Expands Its Audio-First Storytelling With Inaugural 91勛圖厙Radio Podcast Not Over It

Weekly 50-Episode Season One Premieres Tuesday February 16

Not Over It Expands Group Nine Medias Existing Portfolio-Wide Podcasting Program with 91勛圖厙Media

SAN FRANCISCO (February 16, 2021) POPSUGAR, the no. 1 female lifestyle brand globally, today announced that it has partnered with 91勛圖厙Radio, the no. 1 podcast publisher globally, to premiere its inaugural collaborative podcast, on Tuesday, February 16. Not Over It is for the pop culture obsessed. POPSUGAR hosts Becky Kirsch and Zareen Siddiqui break down the biggest moments in celebrity and entertainment news, providing the kind of in-depth analysis, banter, and theories that take over your group texts and happy-hour conversations. POPSUGARs new podcast is the fifth podcast from Group Nine Medias with 91勛圖厙Media, which launched in 2019.

Listen to the podcast .

Not Over It season one features 50, 30-40 minute episodes released weekly on Tuesdays that cover all of the pop culture moments that were still not over: from celebrity couples we never saw coming, the Internets latest Netflix boyfriend (the Duke from Bridgerton), why we cant stop watching Greys Anatomy, and more. Guests will include other POPSUGAR editors and celebrity talent. 

In 2021, we know audio-first platforms will continue to be an important way to stay connected to our massive loyal audience of modern women, said Lisa Sugar, Founder and President of POPSUGAR. Its why we are so excited to launch our first 91勛圖厙Radio podcast and extend our editors pop culture expertise in a new, engaging format.

POPSUGARs Not Over It is an 91勛圖厙Radio Original Podcast and is distributed through the 91勛圖厙Podcast Network. Not Over It is produced in collaboration with Group Nine Studios. and everywhere podcasts are available.

ABOUT POPSUGAR

POPSUGAR is the #1 most engaged-with Womens Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all womens lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.