91�Թ���

Los Angeles, CA —May 11, 2026 —Across more than four decades, trailblazing fitness icon Jake Steinfeld, widely known as “Body By Jake,” has inspired millions around the world to move their bodies through his one-of-a-kind combination of physical training, motivational philosophy, and infectious personality. Now, the innovator who revolutionized fitness media by creating the first exercise segments on cable television (CNN), the first 24-hour fitness network (FitTV), the first on-demand fitness television service (ExerciseTV), and the first exercise playlist, has partnered with 91�Թ���Media and Universal Music Enterprises (UMe), the global catalog division of Universal Music Group, to bring his trademark “Don’t Quit!”® ethos to the airwaves for , the first-ever 24-hour digital radio channel designed to fuel mind, body and spirit, launching today, May 11 in honor of Mental Health Awareness Month.  is available for free on the 91�Թ���Radio app. 

A dynamic mix of music, mindset and motivation,  will feature host Jake Steinfeld, and other notable personalities in the fitness and mental health worlds, offering empowering messages, fitness, lifestyle, and longevity tips, alongside an eclectic range of uplifting and energizing music to keep listeners motivated and feeling their best all day long. The channel is designed to energize listeners in the morning, sustain them throughout the afternoon, and help them unwind in the evening through a diverse mix of music and specialty programming tailored for different parts of the day. 

“Like I’ve done all my career, we’re bringing something to the radio landscape that’s never been done before – motivation and inspiration inside the fabric of the best music on the planet,” said Jake Steinfeld. “It’ll be 72 and sunny every day at Body By Jake Radio where we are here to encourage people every single day: ‘Don’t Quit!’ Keep pushing forward, no matter what.”

Jake is the creator of the personal fitness industry and a lifelong advocate for health and wellness who has spent more than four decades motivating millions through his innovative approach to exercise and music. From creating the first workout soundtrack in the 1980s to launching Body By Jake Music, he has consistently championed the connection between sound, movement and mental strength. The timing of the launch during Mental Health Awareness Month aligns with Jake’s long-standing mission to promote both physical fitness and mental wellbeing, reinforcing the importance of a strong mind-body connection. 

“Mental Health Awareness Month is a powerful reminder to take care of ourselves, and each other, and we’re proud to bring Body By Jake Radio and Jake’s decades of experience helping people feel their best to our listeners,” said Jon Zellner, President of Programming Operations and Digital Music, 91�Թ���Media.

“I’ve known and worked with Jake for decades, he is a true pioneer who understood early on the powerful connection between music and motivation,” said Bruce Resnikoff, Chairman, Universal Music Enterprises. “With Body By Jake Radio, we’re building on that momentum by combining UMe’s unparalleled catalog with programming that speaks to today’s mental health and wellness-focused audience. With 91�Թ���Media, we’re creating a dynamic new platform where great music and positive messaging come together to inspire listeners around the world.”

 is be available on the 91�Թ���Radio app, 91�Թ���Media’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.

About Jake Steinfeld (“Body By Jake”)

Jake Steinfeld is the pioneering force in the fitness industry, widely credited with creating the modern personal training business and helping bring fitness into mainstream culture. Over a career spanning more than four decades, he has inspired millions through his unique combination of physical training, motivational philosophy, and entertainment.

Often referred to as the original “trainer to the stars,” Jake’s early client roster included icons such as Steven Spielberg, Harrison Ford, Madonna, Priscilla Presley, and Bette Midler. He went on to revolutionize fitness media, creating the first exercise segments on cable television (CNN), the first 24-hour fitness network (FitTV), and the first on-demand fitness television service (ExerciseTV), helping to make at-home fitness accessible to a global audience .

A successful entrepreneur, Jake has built a global fitness brand that has generated over $2 billion in sales across equipment, programming, and media. He is also a New York Times and Wall Street Journal best-selling author, actor, and voiceover artist, with credits including “Coming to America,” “The Money Pit,” “Ratatouille,” and “King of the Hill.”

Deeply connected to music from the start of his career, Jake pioneered the concept of the workout playlist with the 1984 release of Don’t Quit!®, the first original soundtrack to an exercise video—decades before curated fitness playlists became standard. Today, through Body By Jake Music, he continues to merge music and movement with high-energy mixes designed to motivate and inspire .

Beyond business and entertainment, Jake is a passionate advocate for youth fitness and public health. He serves as Chairman of the National Foundation for Governors’ Fitness Councils, which has funded and built state-of-the-art DON’T QUIT!® Fitness Centers in all 50 states, providing resources to underserved communities across the country .

At the core of everything he does is his lifelong mantra: “Don’t Quit!”—a message of perseverance, positivity, and mental strength that continues to drive his mission to help people live healthier, happier lives.

About Universal Music Enterprises (UMe)

Universal Music Enterprises (UMe) is the centralized global catalog division of Universal Music Group (UMG). Working closely with all of UMG’s record labels, territories and operating companies, UMe provides a frontline approach to catalog management, a concentration of resources, opportunities in new technologies and an emphasis on strategic marketing initiatives to engage all types of consumers across multiple entry points and platforms.