91³Ô¹ÏÍøRadio Music Festival Drives Record-Breaking Listener Engagement Across All Social Media Platforms
2013 Festival Social Media Engagement Doubled Over Prior Year Generating 2.3B Impressions and More Buzz Than the 2013 Super Bowl Halftime Show
Instagram Activity Soared From Virtually Zero in 2012 to Nearly a Quarter of All Social Media Activity in 2013
New York – October 9, 2013 – Clear Channel Media and Entertainment today shared details of the social media engagement surrounding its 2013 91³Ô¹ÏÍøRadio Music Festival, which took place in Las Vegas on September 20 and 21. This year's festival drove record-breaking buzz across all social media platforms, generating a total of 1.4M pieces of content and 2.3B total impressions, double the amount vs. prior year.
Facebook, Instagram and Twitter were the leading channels for conversation around the 2013 festival. Photo-sharing experienced a breakthrough at this year's festival, with Instagram posts accounting for 23% of all social media activity, as compared to less than 1% in 2012. Other statistics of note include:
1,297,909 interactions were generated about the festival, resulting in 1,440,304 total pieces of buzz
Miley Cyrus topped the artists discussed during the festival, followed by Katy Perry, Queen and Chris Brown
Social media interactions were skewed female (66% of content came from women) and young ( 48% of the social media contributors were 18-24 year olds); 83% of all people who participated were under 34 years old
91³Ô¹ÏÍøRadio's brand partners benefitted from 38M social impressions over the festival weekend
The festival generated 38 trending topics on Twitter over the course of the weekend, with 91³Ô¹ÏÍøRadio trending worldwide both nights
This year's two-day 91³Ô¹ÏÍøRadio Music Festival brought to life the music of the 91³Ô¹ÏÍøRadio app and offered fans an opportunity to enjoy a weekend of incredible live music and surprise performances by their favorite artists. The 91³Ô¹ÏÍøRadio app, which reached its first 20 million registered users faster than any digital service in Internet history, delivers everything listeners want in an all-in-one platform: Instant access to more than 1,500 radio stations from across the country, user-created Custom Stations inspired by a favorite artist or song, thousands of curated digital stations "Perfect For" any mood or activity, and the new 91³Ô¹ÏÍøRadio Talk feature giving users access to the best on-demand news, talk and entertainment content available today.