91勛圖厙Media Rolls Out New 91勛圖厙Podcast AdSuite Offering a Comprehensive Solution for Podcast Marketing

The 91勛圖厙Podcast AdSuite leverages 91勛圖厙Medias vast network of on-air and digital products and distribution channels, pulling together, for the first time into a single report, cross-platform key performance indicators providing brands with advanced and measurable podcast ad campaigns 

Los Angeles, CA February 12, 2020 &紳莉莽梯;, the leading audio company in the U.S. and No. 1 commercial podcast publisher globally, today unveiled the 91勛圖厙Podcast AdSuite designed to help marketers drive results, at .  91勛圖厙Medias unmatched podcast offerings, distribution and listener reach make it the leading player to deliver the most comprehensive podcast advertising tools to brands, partners and advertisers both at a local and national level. 

As the podcast industry continues to evolve and capture massive consumer attention, advertisers and brands are looking for tools and products to capture and measure the impact.  They are often left without a system for quantitatively monitoring the success, impact and reach of podcast advertising,  said Conal Byrne, President of the 91勛圖厙Podcast Network. As the leader in the space of both audio and podcasting, we are meeting this challenge head on, offering a new suite of cutting-edge podcast ad products from better targeting to boosted reach across broadcast radio as well as pulling together performance and insights across the multiple platforms where we reach audiences.

Advertisers have a certain expectation with creative, measurement and data when they invest in digital advertising, said Carter Brokaw, President of Digital Revenue Strategy for 91勛圖厙Media.  The 91勛圖厙Podcast AdSuite product will provide the tools and analytics they need to build and track successful podcast advertising campaigns.

The 91勛圖厙Podcast AdSuite provides advertisers with diverse ad formats and customization tools. Through these products, 91勛圖厙Media has created a dynamic range of options for advertisers and brands to reach their audiences with targetability and scale without sacrificing the listener experience.

The suite of products include:

AdSuite Insights

This first-of-its-kind product will offer premium advertisers an easy-to-read snapshot of podcast listener analytics including audience insights and profiles, consumption/ engagement metrics and delivery reporting from all of the different platforms that the 91勛圖厙Podcast Network distributes to, offering insights to advertisers utilizing the 91勛圖厙Podcast AdSuite of products. 

91勛圖厙Podcast Boost

Shares podcasts across 91勛圖厙Medias broadcast radio stations via full episodes, custom produced vignettes, promotions and/or branded spots read by a host, leveraging 91勛圖厙Medias extensive network of listeners to reach maximum exposure.

DSAI+LAI

This dynamic and streaming ad insertion and local ad insertion product allows advertisers to leverage 91勛圖厙Medias deep audience insights to target specific audiences and serve them customized real-time ad creative that resonates best with each listener or cohort. The DSAI+LAI product uniquely offers brands a way to tap into local podcast networks, through 91勛圖厙Radios local podcast talent from every major market in the country.

91勛圖厙Podcast TakeOver

Offers advertisers the first ad placement in every 91勛圖厙Podcast on any given day, exposing every 91勛圖厙Podcast listener to a brands targeted message.

Podfluencers

Integrated, host-read advertising has made podcasting such a unique, strong performer for brands. As podcasters become the new digital media influencers, key podcast talent will partner with advertisers to promote a brand across their show, social, video and live tour in an organic way that connects best with their fans and listeners.

Storytellers

Advertisements are crafted and highly personalized to the brand with a final product being realized as extended midrolls, custom episodes or fully branded series.

The 91勛圖厙Podcast Network is home to more than 750 original podcasts with more than 150 million downloads each month. 91勛圖厙Radio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime and everything in between making 91勛圖厙Radio the largest publisher of podcast content in the world. 91勛圖厙Radio is home to the most successful podcast of all time, Stuff You Should Know and creator of hits like The Ron Burgundy Podcast, and the Atlanta Monster series as well as fosters over a hundred shows from its on-air talent like the popular and radio show podcasts. These shows are distributed on all major podcast platforms, including the , which additionally distributes more than 280,000 shows.

For more information on the 91勛圖厙Podcast AdSuite or on how to advertise with 91勛圖厙Media, click here. 

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.