91勛圖厙Media Launches The SmartAudio Covid Recovery Program To Help Brands Reconnect With Local Customers As The U.S. Emerges From The Covid-19 Pandemic

91勛圖厙Medias SmartAudio COVID Recovery Program Introduces Three New Products To Help Advertisers Leverage 91勛圖厙s Broadcast Radio Stations and Digital Platforms To Reach Their Consumers in a Post-COVID World 

New York (May 6, 2020) 91勛圖厙Media, the leading audio company in the U.S. and No. 1 commercial podcast publisher globally, today announced the SmartAudio COVID Recovery Program, a suite of three new innovative SmartAudio products that enable businesses to utilize 91勛圖厙Medias unparalleled data and scale to re-engage with their loyal customers, and find new ones, as the nations economy begins to recover from the effects of the COVID-19 pandemic. Businesses will also be able to use the new products to deliver tailored advertising messages based on local market data to ensure businesses are reaching their customers with messaging that fits their circumstances.

The massive disruption created by the pandemic has caused brand loyalties to shift as consumers adapted to limited supplies and financial constraints making them rethink what is essential, Brian Kaminsky, President of Revenue and Data Operations for 91勛圖厙Media. The SmartAudio data platform uses 91勛圖厙Medias best-in-class audience data and real-time inputs to give brands the power to reconnect with their loyal customers and find switchers as they enter the market in a post COVID-19 world.

The SmartAudio COVID Recovery Program is the newest addition to 91勛圖厙s SmartAudio programmatic platform and builds on the companys ongoing efforts to assist brands and marketers in targeting consumers across its quarter of a billion monthly broadcast listeners.

The new suite of products includes:

SmartAudio COVID Community Recovery Index Creative optimization for COVID conditions

With different communities recovering at different times and at different paces, its important for brands to be able to adjust their messaging based on whether their community is still under a stay-at-home order, beginning to reopen local businesses or have already established their new way of conducting business post COVID-19. 

The SmartAudio COVID Community Recovery Index dynamically optimizes a brands creative to deliver the right message at the right time to the right community by using location-based mobility data to gauge the number of people out of home for recreation, shopping or headed to work. In addition, to help reach the right audience, 91勛圖厙Media will be able to leverage SmartAudios data-matching capability to identify a businesss most loyal customers and re-engage with them.

The SmartAudio COVID Community Recovery Index utilizes 91勛圖厙Medias SmartAudio Dynamic Creative Optimization tool and is powered by location-based marketing intelligence company PlaceIQ.

SmartAudio Brand Loyalists Reconnect with your customers in a post-COVID-19 world

As many U.S. residents have adapted to limited supplies and choices, theyve been forced to rethink what products are essential to their way of life and may begin cutting back and adjusting their preferences even after the nation begins to return to normal.

The SmartAudio Brand Loyalist Audience product targets a business customers who listen to broadcast radio, using first- and third-party data and sophisticated data science to map those customers onto 91勛圖厙Medias more than 850 radio stations by day and daypart. 

SmartAudio Unlimited  A data-driven Broadcast-to-Digital extension

SmartAudio Unlimited will allow brands to apply the same audience data used to create their SmartAudio broadcast radio campaigns to inform their digital marketing efforts by letting businesses target audiences on mobile devices, the Internet and smart speakers via 91勛圖厙Radio, the all-in-one digital music, podcast and live streaming radio service.

In addition, 91勛圖厙Medias ad tech platform will enable brands to apply the same targeting developed for broadcast radio and 91勛圖厙Radio to the biggest digital platforms, including Facebook, Instagram and YouTube. The SmartAudio Unlimited product is ideal for brands focused on retargeting customers and multi-touch and sequential messages that allow them to personalize and tell their story.

The SmartAudio COVID Recovery program is the latest addition to 91勛圖厙Medias SmartAudio solutions and will be available to advertisers and partners beginning today. 

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.