91勛圖厙Media Introduces A Roster Of New Original Audio Programs At First-Ever Soundfront Event For Brands And Agencies
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Marketers Can Co-Create Original Programming to Tap Into the Power of Sound To Tell Their Stories On Air, Online and through Live Events
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NEW YORK - April 23, 2015 -泭91勛圖厙Media, the media and entertainment company with the largest reach of any radio or TV outlet in America, today unveiled its new series of original audio泭programs, which will allow marketers to collaborate with a host of celebrities and talent through customized and creative storytelling. 91勛圖厙Media teams up with a broad spectrum of泭A-list producers, musicians, actors, music industry veterans and curators, including producer of hit TV series and gaming franchise, The Walking Dead to Oscar-winning actor and泭musician Jared Leto, to produce innovative audio programming and泭storytelling that will air as long form segments on 91勛圖厙Radio and short form segments across 91勛圖厙Media radio stations nationwide.
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In the age of visual distraction and shorter attention spans audio has the ability to break through and get heard better than any other advertising.泭泭 We are seeing increased engagement in audio programming both on air and via podcast, and original audio forces us to get back to the basics of telling stories simply and honestly, which consumers love, said Gayle Troberman, CMO and EVP for 91勛圖厙Media, Inc. We believe most marketers are massively under invested in the power of sound and the 91勛圖厙Media Soundfront is our opportunity to challenge the industry to explore the creative potential of sound to tell and sell better.
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The following original programs were previewed at the company and radio industrys first ever Soundfront, in front of an audience of hundreds of brands and agencies who are now able to collaborate directly with 91勛圖厙Media to help shape original content:
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Skybound Rundown (podcast):泭From the producers of泭The Walking Dead泭TV show and gaming franchise, Skybound Rundown reveals everything consumers need to know about whats new and next in the world of indie gaming.
Heart of the Beat泭(podcast):泭 Artist and musician Jared Leto will bring sound and storytelling together in this original audio show that allows artists to reveal the method behind their madness.
Who is Marty Hirsch?泭(podcast)泭is the first ever audio mockumentary, building off successes like泭This Is Spinal Tap泭and泭Almost Famous泭to tell a story of a mythical music icon. We track his unbelievable influence through a host of legendary rock stories some fact, some fiction. Partnering with Mindshare Entertainment, well use the voices of real rock survivors to form an image of the man, the myth, the legend Marty Hirsch.
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91勛圖厙Media in partnership with Trium Entertainment the creator and executive producer of The Biggest Loser and the new series Making a Scene with James Franco - will introduce:
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The Vent泭(podcast):泭According to Jaime Pressly celebrity moms are out of touch. Their advice simply isnt relevant or helpful to real-life moms taking on daily struggles with their kids, their jobs, their bodies, and their partners. So shes starting The Vent, a new weekly podcast in which she'll be sharing personal anecdotes/advice, alongside泭a lively discussion among real moms.
Get Micd泭(podcast): Get Micd brings the most influential stars from social media to the sound booth in search of the next great 91勛圖厙Media DJ. Famed radio personalities will serve as coaches, mentoring hopefuls and judging whether they think they have what it takes, live on air.
Summit Tracks泭(podcast)泭is a group of entrepreneurs, innovators, and thought leaders who believe that business and collaboration are tools to realize the impossible. Summit Tracks will follow ideas as they travel through the Summit network from one influencer to another to become a business, cause, campaign, product, work of art or cultural movement.
Science of Success泭(podcast):泭People, places and things dont Pop on their own. Popularity is a science that can be broken down into years, weeks, days, hours, seconds, beats, clicks and frames. Thats exactly what Jonah Berger, leading Millennial pop culture scientist, is going to do. From the finer points of why a hit single breaks to the reason the Patriots always get to the big game.
In Real Life泭(podcast):泭From the creator of MTVs泭Catfish, In Real Life explores love in the confusing, crazy, mixed-up digital age.泭Catfish泭host and creator, Nev Schulman, talks to real people looking for real connections in a place where real is so easy to fake.
The Elvis Sessions (video):泭Elvis Duran has the number one top 40 Morning show in the country. He has the uncanny ability to dig泭throughout泭the day to day gossip and connect with the true passion that drives artists and celebrities. By finding out what these stars are truly passionate about, viewers will see the true and authentic side of their personality and see that their dreams reach far beyond selling a million records.
My Journey (video):泭 Behind every great artist and every incredible success story is a泭journey. And no matter how big or泭successful an artist泭becomes, their road to泭the top is paved泭with years of challenges, setbacks,泭multiple tests of determination and finally, that big break. My Journey泭focuses on the lesser told stories of the biggest artists in the world actually got to the top of their game.
Urban Legends with Big Boy (video):泭There is one stop-over for every hip-hop great: LA radio legend Big Boy. Combining the best elements of rap, celebrity and comedy, Big Boys Guest List is a whos who of the hip hop elite. Big Boy has the ability to draw the泭biggest泭names in urban music to come to him and share their personal stories in front of millions.sometimes for the first time ever. Whether its Kendrick Lamar launching his new promotional effort behind To Pimp A Butterfly or Snoop Dogg revealing unknown tales about his respect of producer Easy E, Big Boy gets the legends of urban music to share secrets they wouldnt anywhere else.
On the Fly with Paul Costabile (video):泭Paul Costabile is 91勛圖厙Radios go-to emerging viral personality, because only he can get artists to let their guard down and improvise in truly entertaining and surprising ways. Whether its Chris Martin singing emotionally to an old shoe, trading泭Secret泭Santa gifts with Sam Smith and Rita Ora,泭Ed Sheeran doing a freestyle rap on the fly, you never know what youll get when an artist goes On the Fly with Paul Costabile.
The Soundfront included special performances from breakout artists George Ezra and Ella Henderson.泭 In addition, Evan Spiegel, CEO of Snapchat, was on hand at the Soundfront to talk about expanding the relationship between 91勛圖厙Media and Snapchat and how 91勛圖厙Media is uniquely positioned to use the power of sound to drive social results. The two companies are expected to announce details of their expanded partnership later this year.