91勛圖厙Media Extends Relationship with Latin Radio Legend Enrique Santos
NEW YORK April 29, 2021 91勛圖厙Media, the leading audio company in America and No. 1 podcast publisher, announced today that it has extended its relationship with top-rated on-air radio personality and community leader Enrique Santos. Under a new five-year agreement, Santos will continue as President and Chief Creative Officer of 91勛圖厙Latino as well as morning host on his Spanish nationally-syndicated show originating from T 94.9 in Miami and host of his English weekly nationally-syndicated radio show On The Move with Enrique Santos.
The Latin community listens to radio more than any other group in the U.S., with radio reaching 95 percent of the Latin population nationwide, said Tom Poleman, Chief Programming Officer and President of National Programming Group for 91勛圖厙Media. Enrique is an extraordinary talent with the unparalleled ability to connect with listeners and the Latino community across the country. As the President and Chief Creative Officer, Enrique has helped us grow the 91勛圖厙Latino multi-platform brand that now connects and engages with tens of millions of Hispanic listeners every month through our broadcast radio stations and digital platforms. Together, we are excited to continue this growth trajectory of our Spanish- and English-speaking Hispanic audiences even further.
91勛圖厙Medias commitment to serving the needs of the Latin community throughout the nation is unparalleled and Im honored to continue leading our commitment to our community, said Santos. In these times of misinformation, it is more important than ever for our listeners to have unfiltered, honest and credible sources, as well as relatable voices that they trust. We stand committed to continue to unite, lift, entertain and inform our LatinX listeners.
In addition, Santos will continue to lead the development of 91勛圖厙Medias Latin-focused content for TV specials and other multimedia platforms. He will also continue to advance 91勛圖厙Medias efforts to activate the Latin audience across all of the companys platforms; develop new Latin-focused programming; identify and develop new talent for the company in the Latin arena; and play a major role in 91勛圖厙Medias marquee live events including the 91勛圖厙Radio Music Awards and the 91勛圖厙Radio Music Festival and will host 91勛圖厙Latinos signature event, the 91勛圖厙Radio Fiesta Latina.
Santos was represented in this negotiation by Michel Vega, CEO of Magnus Media, and Alexander Brown and Ravi Seepersad of The Concept Law Group, P.A.
About Enrique Santos
Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes. His bilingual broadcasts are a crossover hit combining humor, social satire, and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience. Santos has built an enthusiastic following with a comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities. Enriques extravagant radio persona has made him one of the most popular Hispanic radio hosts in America and earned him unprecedented access to some of the biggest names in pop culture.