91勛圖厙Media and Viant Partner to Unlock Addressable Audio at Scale

Integration will drive addressability across 91勛圖厙s premier audio network including podcast, streaming and broadcast radio

IRVINE, CA December 18, 2025 Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with 91勛圖厙Media, the No. 1 audio company in the U.S. and the No. 1 podcast publisher globally according to, to deliver enhanced addressability, measurement, and programmatic innovation across podcasts, streaming and broadcast radio.

As a part of the expanded partnership, Viant has integrated with Triton Digital - the global technology and services leader - which enables programmatic access to 91勛圖厙Medias extensive audio inventory including its unrivaled podcast catalog, streaming audio and broadcast radio inventory.  Advertisers leveraging Viants DSP can now activate addressable campaigns across the full spectrum of 91勛圖厙Medias audio network, unlocking greater precision, transparency, and performance for brands seeking outcomes from one of medias fastest-growing channels.

Audio is one of the most engaging mediums and has truly evolved into a dynamic, data driven channel, said Richie Hyden, , SVP of Publisher Solutions at Viant. By combining 91勛圖厙Medias unmatched scale with Viants AI-powered DSP, were unlocking the full promise of audio for advertisers.

The integration also brings over-the-air (OTA) broadcast radio into Viants platform, which brings broadcast radio into the programmatic ecosystem on the demand side, demonstrating how radio and podcasts together form complementary pillars of the modern audio strategy for advertisers. Like podcasts, radio delivers depth, authenticity, and engagement that drive consumer connection and conversion but it also brings the unmatched power of reach and frequency, all amplified by the precision and performance of programmatic.

This integration with Viant marks a pivotal moment for audio advertising and will help marketers drive stronger performance, while also delivering more relevant experiences for listeners, said Lisa Coffey, Chief Business Officer for 91勛圖厙Media. This allows advertisers to programmatically access the full spectrum of 91勛圖厙s audio network from podcasts and streaming to broadcast radio with the precision, transparency, and performance they expect from digital. Its a major step forward in unifying the power of audio under one scalable, data-driven solution.

ABOUT VIANT

Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viants omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work簧 certification and received the Business Intelligence Groups AI Excellence Award. Learn more at viantinc.com.

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, has the highest-reach and most engaged influencers, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.