91勛圖厙Media and P&G Announce the Inaugural Elton John Impact Awards Audio & Podcast Special to Air October 8, 2025
The Awards will recognize and honor cultural icons who have made a lasting and meaningful impact on the LGBTQ+ community
WHAT: Today, 91勛圖厙Media and P&G announced the inaugural Elton John Impact Awards, an exciting new evolution of Cant Cancel Pride that celebrates trailblazing members of the LGBTQ+ community and prominent allies. The Elton John Impact Awards Presented by 91勛圖厙Media and P&G will recognize and honor those who have made a lasting, meaningful cultural impact on the LGBTQ+ community through their body of work.
The audio special will feature exclusive interviews with the world-renowned honorees and highlight the impact of organizations who are supporting the LGBTQ+ community. The audio special will air live on 91勛圖厙Radio Pride stations and will also be available on the 91勛圖厙Radio app and everywhere podcasts are heard.
When COVID-19 made in-person Pride celebrations impossible, P&G and 91勛圖厙Media created Cant Cancel Pride a virtual benefit concert event that fundraised for LGBTQ+ organizations, honored individuals and organizations creating positive impact and provided a platform for influential voices within the community. Since its inception in 2020, Cant Cancel Pride raised more than $17 million for six LGBTQ+ organizations: GLAAD, The Trevor Project, SAGE, Outright International, the National Black Justice Collective, and CenterLink. This new event format will also bring awareness to and benefit these same organizations and the addition of the Elton John AIDS Foundation; the mission remains focused on celebrating, uplifting and honoring the LGBTQ+ community.
The Elton John Impact Awards originated as a special honor at Cant Cancel Pride in 2022. Past recipients include Elton John, Brandi Carlile and Billy Porter.
Stay tuned for full details.
WHEN: October 8, 2025
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always簧, Ambi Pur簧, Ariel簧, Bounty簧, Charmin簧, Crest簧, Dawn簧, Downy簧, Fairy簧, Febreze簧, Gain簧, Gillette簧, Head & Shoulders簧, Lenor簧, Olay簧, Oral-B簧, Pampers簧, Pantene簧, SK-II簧, Tide簧, Vicks簧, and Whisper簧. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at .