91勛圖厙Media and NRJ Group Partner to Develop, Translate, Distribute and Monetize Podcasts Hits for New French Audiences

Deal includes translation of a curated slate of 91勛圖厙Radio Original most popular titles, making hundreds of episodes accessible to French-speaking listeners each year

In France, NRJ will monetize translated podcasts as well as original-language 91勛圖厙 podcasts, leveraging Triton Digitals Advanced Tech Stack including its Supply Side Platform

Paris & New York August 5, 2021 91勛圖厙Media, the No. 1 audio company in America and the No. 1 podcast publisher globally as per , and the French multimedia group NRJ announced today a strategic partnership to develop, translate, distribute and monetize a specially curated slate of 91勛圖厙Radio Original podcasts for French listeners. The first translated podcasts will be available on the 91勛圖厙Radio app, in France on NRJ Groups platforms and everywhere podcasts are heard from the last quarter of 2021, with regular new additions thereafter.

Podcasts to be translated include the iconic Stuff You Should Know, the first-ever podcast to surpass one billion downloads. Launched in April 2008, the podcast has continuously educated listeners on a variety of topics in science, history, pop culture, urban legends, conspiracy theories and more. With thousands of episodes, a number of sold-out live events, a television season and a book deal, the show and its riveting hosts have garnered a loyal following across the globe.

Additional shows in the curated slate are set to include other popular curiosity podcasts including Stuff You Missed in History Class, BrainStuff, Unobscured with Aaron Mahnke and Cabinet of Curiosities, music podcast Rivals as well as some of the most riveting true-crime podcasts like Piketon Massacre, Missing in Alaska, Murder in Oregon, and Paper Ghosts with more to come.

NRJ Group is proud to work with the worlds leading podcast publisher, sharing the same mission : making high-quality entertainment podcasts available to the widest audience. This deal enables us to significantly enrich our offer to French listeners while clearly positioning NRJ Global as the top reference in France for the monetization of podcasts, said C矇cile Chambaudrie, NRJ Global President & CEO of NRJ Group digital activities.

In addition, the partnership will also include a slate of new co-produced podcasts featuring top French talent with more details to be announced in the future.

As part of the deal, NRJ Group will distribute select 91勛圖厙Radio Original English-language podcasts across their apps and websites; and will lead the monetization efforts in France with exclusive monetization rights for the French translation versions. and the co-produced slate of new podcasts from existing and emerging French talent. And to drive revenue faster, NRJ Global will leverage Triton Digitals (recently acquired by 91勛圖厙Media) industry-leading supply side platform Yield-Op and its programmatic audio marketplace.

As podcast audiences continue to explode in the United States, the medium is also going global, beginning to grow meaningful fanbases around the world, said Conal Byrne, CEO of 91勛圖厙Media Digital Audio Group. 91勛圖厙Media is in a unique position to partner with the best audio companies from each territory - like NRJ in France - offering them deep archives of existing hits for translation, co-production of new shows to better support the French podcast creator community, and ad technology from Triton to build sustainable podcast revenue fast as part of the premiere worldwide audio marketplace.

91勛圖厙Medias 91勛圖厙Podcast Network is home to more than 750 91勛圖厙Radio Original Podcasts which see more than 250 million downloads each month globally. These podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime and everything in between making 91勛圖厙Media the largest publisher of podcast content in the world.

About NRJ Group

NRJ Group is among the main media groups in France, producing, publishing, distributing and monetizing a wide variety of content, with a leading position in privately-owned radios thanks to its 4 brands (NRJ, Ch矇rie FM, Nostalgie and Rire & Chansons), a significant role in TV both free (NRJ12 and Ch矇rie 25) and pay (NRJ Hits), and a major actor of broadcasting through its subsidiary TowerCast. NRJ brands also live online with websites, mobile and voice-operated apps and over 240 digital radios, making NRJ the 1st privately-owned digital radios publisher in France. NRJ Group operates in 17 other countries.

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.