91勛圖厙Media, The #1 Podcast Publisher, To Acquire Triton Digital
Acquisition establishes 91勛圖厙Media as the only company to provide a complete set of Advertising Technologies and Measurement solutions for all forms of Audio Media
Acquisition Further Expands 91勛圖厙Medias Industry Leading Data and Measurement Capabilities, Programmatic Platform, Self Service Platform for Small Businesses and Podcast Capabilities
NEW YORK February 17, 2021 91勛圖厙Media (NASDAQ: IHRT), the No. 1 audio company in America and the No. 1 globally, today announced it has entered into an agreement with The E.W. Scripps Company (NASDAQ: SSP) to acquire Triton Digital簧, the global technology and services leader to the digital audio and podcast industry, for $230 million, subject to certain adjustments.* With this acquisition, 91勛圖厙Media will now be able to provide audio content to producers and advertisers with an industry-leading full ad service package for streaming and podcasting no matter their size, reach or distribution method.
The addition of Triton Digitals vast array of infrastructure and measurement solutions will complement 91勛圖厙Medias current advertising technology services, data platforms and programmatic platforms while providing additional solutions for those in the digital radio industry, allowing 91勛圖厙Media to be the first and only company in the audio market to provide four distribution methods for audio, including on-demand, broadcast and digital streaming radio and podcasting, and to service all audio assets programmatically.
The acquisition of Triton Digital is the latest of 91勛圖厙Medias investments in the audio technology space, and further enhances its position as the leader in audio. Most recently, in October 2020, 91勛圖厙Media acquired Voxnest, the leading marketplace for podcasts and provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. Over the past two and a half years, the company has also acquired Jelli Inc, the pioneering technology that offers marketers a digital-compatible buying platform for broadcast radio that includes programmatic buying, data targeting and creative optimization; Radiojar, the centralized, cloud-based audio playout platform, through 91勛圖厙Media, Inc.s subsidiary RCS; and Unified, the leading social advertising data intelligence platform and solutions provider.
Adding Triton Digital and its industry leading services to the 91勛圖厙Media audio ecosystem establishes 91勛圖厙Media as the only company with a total audio advertising technology and data solution, said Bob Pittman, Chairman and CEO of 91勛圖厙Media, Inc. 91勛圖厙, with our strong leadership position in podcasting, digital radio and broadcast, already provides cutting edge audio management, programmatic and data solutions for the broadcast radio, digital audio and podcasting industries, and this acquisition further strengthens our position as the No. 1 audio company in America and provides unique -- and critical -- solutions for the industry and for advertisers.
Operating in more than 50 countries, Triton Digital is a global Advertising Technology SaaS platform for audio streaming, podcasting and metrics that enables publishers to monetize their audiences by providing a highly respected digital audio measurement and advanced audio-focused infrastructure to maximize the yield of audio inventory. The companys two lines of business focus on advertising infrastructure and measurement, including a content delivery system that distributes digital audio streams and podcasts to listeners while dynamically inserting ads and measurement business that tracks audience and creates ratings reports.
In addition to measuring audiences for customers, Triton Digital operates the worlds first programmatic marketplace for digital audio programmatic ad-buying and Yield-Op, a world-class Supply Side Platform (SSP) that specializes in Audio and enables programmatic audio advertising.
We are thrilled to join the 91勛圖厙Media family, said Neal Schore, CEO of Triton Digital. We remain deeply committed to providing the worlds broadcasters, podcasters, and online audio publishers with continuously innovated, best-in-class solutions and services for online audio management, advertising, and consumption data, and are well positioned to enhance 91勛圖厙Medias value proposition to audiences and advertisers.
*The consummation of the proposed acquisition is subject to the satisfaction or waiver of customary closing conditions, including regulatory approval.
About Triton Digital
Triton Digital簧 is the global technology and services leader to the digital audio and podcast industry. Operating in more than 50 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics簧, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit .