Clear Channel Radio Partners With Zynga To Create Unique Farmville Experience For Lady Gaga Fans Around Launch Of New Album Born This Way

Clear Channel Radio Partners With Zynga To Create Unique Farmville Experience For Lady Gaga Fans Around Launch Of New Album Born This Way

Partnership Powered by Clear Channels 91勛圖厙Radio Also Promoted Across 148 Clear Channel Radio Stations
On-Air/Online Experience Includes Exclusive Gaga Virtual Goods and Early Access to a Selection of Songs from the Album within FarmVille
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New York, NY - May 10, 2011 - Clear Channel Radio, the leading media company in America with greater reach in the U.S. than any radio or television outlet, and , the world's largest social game developer, today announced a partnership to create a unique experience for players and Lady Gaga fans within FarmVille. Powered by Clear Channels 91勛圖厙Radio, select tracks from Born This Way will be available within FarmVille starting on May 17th, six days before the album is released on May 23rd.

From May 17th to May 26th, Lady Gaga will become a neighbor to the 46 million monthly players of FarmVille when Zynga launches "GagaVille," a neighboring farm within Zynga's popular social game, which will incorporate key themes and storylines of "Born This Way". Players who execute Gaga-themed quests in GagaVille will unlock the 91勛圖厙Radio player, enabling them to stream songs from Born This Way exclusively in FarmVille, which they will hear before anyone else. In addition, Lady Gaga will announce codes that unlock exclusive Lady Gaga-inspired limited edition virtual items on 148 Clear Channel stations on May 17th, including New Yorks Z100 and LAs KIIS-FM.

The partnership will be promoted across Clear Channel stations and on 91勛圖厙Radio, Clear Channels industry-leading digital radio service, which streams music from Clear Channels 750 digital radio stations from 150 cities as well as digital-only commercial-free stations.
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Partnering with Zynga to provide this incredible immersive music experience within FarmVille is another clear indication that Clear Channel is adding the social element to radio in ways no other company can, said Bob Pittman, Chairman of Media and Entertainment Platforms at Clear Channel. Radio has been Lady Gagas virtual stage from the very beginning, enabling fans to connect with her 24x7, and this is another extension of that stage. We are deeply invested in working with both platform partners and record labels to promote new music in creative ways that reach fans wherever they are, and most of all, were excited to partner with Zynga to give Lady Gaga fans who play FarmVille advance access to Born This Way, one of the most anticipated albums of the year.
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Clear Channel is focused on delivering exciting music and entertainment experiences to fans wherever they are, and we have the same mission when it comes to social games: provide great experiences for every game, on every platform, said Anders Klemmer, global director of media partnerships at Zynga. Thats why they are the ideal partner to stream Lady Gagas new music exclusively to millions of players on FarmVille.
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About Zynga Inc.
Zynga Inc. is the worlds largest social game developer with more than 250 million monthly active users playing their games which include CityVille, FarmVille, FrontierVille, Words With Friends, Mafia Wars, Zynga Poker, Caf矇 World, and Treasure Isle. Zynga Inc. games are available on a number of global platforms including Facebook, MySpace, Yahoo, the iPad, the iPhone and Android devices. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga Inc. is headquartered in San Francisco. For more information, visit or .

Media Contacts:
Wendy Goldberg
Clear Channel Radio
(212) 549-0965
WendyGoldberg@clearchannel.com

Amy Sezak
Zynga Inc.
(415) 609-4807
asezak@zynga.com

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.