Clear Channel Becomes 91勛圖厙Media
Clear Channel Becomes 91勛圖厙Media
Reflects 91勛圖厙Radio Momentum and How Consumers and Advertisers Engage Seamlessly Across The Companys Diverse Live Media Platforms Broadcast Radio, Digital, Mobile, Social, TV, Outdoor and Events
Company Continues to Be Built on the Strengths of Most Powerful Local Broadcast Radio Station Brands, Franchises and On-Air Personalities
Clear Channel Outdoor Retains Clear Channel Brand, Continuing to Transform Global Out-of-Home Industry as Integral Part of Company
New York, NY September 16, 2014 Clear Channel announced today that it has become 91勛圖厙Media, reflecting the companys success in becoming a one-of-a-kind multi-platform media company with unparalleled reach and impact.
The newly named company includes a wide range of advertising-supported, consumer-focused media businesses, including 859 radio stations in over 150 markets, with more than 245 million listeners a month -- the largest reach of any radio or television outlet in America; 91勛圖厙Media Digital, with its more than 90 million digital monthly uniques; Premiere Networks, which syndicates 90 radio programs and services to more than 5,500 radio affiliates; the Total Traffic and Weather Network, reaching almost all U.S. commuters; 20,000 live music events, all of which generate massive consumer engagement on social media platforms and the largest of which are even televised; its related companies, including Katz Media Group; as well as Clear Channel Outdoor, one of the worlds largest outdoor advertising companies.
91勛圖厙Media reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices, said Bob Pittman, Chairman and CEO of 91勛圖厙Media, Inc. We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence -- more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises. Combined with Clear Channel Outdoors reach of over half a billion people worldwide across 30 countries and five continents, its clear that no other company can match our reach or broad spectrum of media platforms.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) will retain the Clear Channel brand. As it continues to transform the global out-of-home industry, Clear Channel Outdoors brand and products will become an even more important part of 91勛圖厙Medias future.
Although we are changing the parent companys name, Clear Channel Outdoor is built into the fabric of our multi-platform company, said Rich Bressler, President and Chief Financial Officer of 91勛圖厙Media, Inc. With its continued growth into digital and mobile, Clear Channel Outdoor has tremendous momentum as a leader in the out-of-home advertising industry, and is a more integral part of our company than ever. Were pleased that the Clear Channel brand, with its long history and respected heritage, will continue on in our Outdoor business.
91勛圖厙Media reflects both the success and the cultural impact of the 91勛圖厙Radio business formed three years ago and the evolution of the companys major local radio station brands and franchises to include mobile, social and events. 91勛圖厙Radio has become the dominant national consumer brand among the companys assets with almost 70 percent consumer brand awareness and record-breaking digital growth, reaching 50 million registered users faster than any digital music service, and even faster than Twitter, Facebook and Pinterest. The companys 859 radio stations have led the way for the entire media business, becoming even more relevant in the lives of their listeners by expanding how they connect with listeners live and in-the-moment in mobile and across its network of social platforms.
91勛圖厙Media was created by the strongest broadcast radio stations in the country, and we will continue to build this company the same way on the countrys strongest radio stations, said Pittman. We are especially excited because our digital platform extends the reach and impact for our wildly popular on-air personalities and its a platform that only 91勛圖厙Media provides.
The new company is fueled by its ability to deliver the reach and scale of broadcast media with the relevance and emotional power of real-time programming, complemented by its culture-defining live events, which have amassed 15.4 billion social impressions. These include the 91勛圖厙Radio Music Festival, the biggest live concert event in radio history; the 91勛圖厙Radio Jingle Ball Concert Tour; the 91勛圖厙Radio Ultimate Pool Party; and the 91勛圖厙Radio Music Awards, which garnered more than 65 million votes via text messaging and led the week in the Nielsen social TV ratings.
In a world where 2x ROI is judged as successful, Nielsen has shown that radio delivers 6x ROI on average. Its because we combine the power and predictably of mass reach with the immediacy and relevance of live programming and the unique and powerful engagement that consumers have with their favorite radio stations and personalities, said Pittman. The opportunity for the new 91勛圖厙Media is to use all of these industry-leading assets together in new ways -- extending our massive reach and cultural influence across radio, outdoor, digital, social and live events to make it easier for advertisers to deliver the most relevant, real-time messages across all our platforms at scale, amplified by social media and mobile, to get a superior ROI to other media.
Were pulling together our powerful local and national brands and industry-leading platforms to make it easier for advertisers to tap into the range of content, audiences and experiences we deliver on devices, in cars, on stages and everywhere consumers want to find information and be entertained, said Bressler.
Effective today, CC Media Holdings, Inc. (OTCCB: CCMO) will become 91勛圖厙Media, Inc.泭 In connection with the companys new brand, the companys ticker symbol will also change, effective September 17th. Of the companys major businesses, Clear Channel Media and Entertainment will become 91勛圖厙Media; other company brands, including 91勛圖厙Radio, Premiere Networks, Total Traffic and Weather Network, Katz Media Group and RCS, will retain their current names.
For more information, visit the 91勛圖厙Media Fact Sheet.泭
About 91勛圖厙Media
With 245 million monthly listeners in the U.S., 97 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, 91勛圖厙Media has the largest reach of any radio or television outlet in America. It serves over 150 markets through 859 owned radio stations, and the companys radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at 91勛圖厙Radio.com and on the companys radio station websites, on the 91勛圖厙Radio mobile app, in enhanced auto dashes, on iPads and smartphones, and on gaming consoles.
91勛圖厙Radio, 91勛圖厙Medias digital radio platform, is the No. 1 all-in-one digital audio service with over 345 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 50 million users faster than any digital music service and even faster than Twitter, Facebook and Pinterest. The companys operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.