Clear Channel And Microsoft Expand Strategic Partnership By Bringing The New 91勛圖厙Radio To Xbox Live
Clear Channel And Microsoft Expand Strategic Partnership By Bringing The New 91勛圖厙Radio To Xbox Live
Will Offer Kinect for Xbox 360 Users a First of Its Kind Experience The Ability to Control Digital Radio in the Living Room with Your Voice and Body
Features Include Access to More Than 800 of the Nations Most Popular Broadcast and Digital-Only Stations Plus User-Created Custom Stations
New York, NY Oct. 5, 2011 Clear Channel Radio, the leading media company in America with a greater audience reach than any radio or television outlet, announced it has expanded its multi-year strategic partnership with Microsoft to integrate the New 91勛圖厙Radio , Clear Channels free, industry-leading digital radio service, into Microsofts Xbox 360, the number one selling entertainment console in the United States.
Beginning this winter, the New 91勛圖厙Radio will be available for free to Xbox LIVE Gold members. Through this new agreement, Gold members who have Kinect for Xbox 360 can use the products revolutionary sensor to experience an entertainment first: the ability to control digital radio in their living room using their voice and body. Gold members who have Xbox 360, but do not have Kinect, can operate the New 91勛圖厙Radio using their controller. Regardless of whether they have Kinect or not, all Xbox 360 Gold members will have access to the New 91勛圖厙Radios features, including more than 800 of the nation's most popular live broadcast and digital-only radio stations from 150 cities, plus custom stations with more songs, better music intelligence and more user control.
Xbox 360 users will be able to connect their New 91勛圖厙Radio accounts to Xbox LIVE for immediate access to many of the New 91勛圖厙Radio services and compelling social features through 91勛圖厙Radios relationship with Facebook. This initiative builds on Clear Channel and Microsofts previous partnerships to integrate 91勛圖厙Radio on Windows Phone 7 as well as to stream the 91勛圖厙Radio Music Festival, the incredibly successful two-day concert event which took place Sept. 23 and 24 in Las Vegas, in HD exclusively on the Xbox 360.
Clear Channel is committed to innovation and deep social integration. We want to continually deliver new experiences that consumers have never seen before like the recent launch of the New 91勛圖厙Radio, which combines broadcast and digital-only stations and user-created stations in one service for the first time, said John Hogan, CEO of Clear Channel Radio. The New 91勛圖厙Radios integration with the Xbox 360 means that Kinect users will enable listeners to control digital radio in their living room using just their voice and body. There is nothing else like it on the market and its another example of how we are committed to being wherever our listeners are with the programming and services they want and expect.
Our partnership with Clear Channel Radio and the New 91勛圖厙Radio marks a significant milestone in our vision to bring you all the TV entertainment you want, shared with the people you care about, made easy, said Pete Thompson, General Manager, Xbox LIVE. By bringing the New 91勛圖厙Radio to Xbox LIVE and adding the magic of Kinect, we are transforming the way consumers experience entertainment forever.