Bell Media and 91勛圖厙Media Expand Partnership with New Long-Term Agreement
The renewed deal sees Bell Media represent the extensive 91勛圖厙Radio podcast portfolio in Canada, providing additional opportunities for advertisers
Newly enhanced 91勛圖厙Radio Canada app launches today, with custom presets, all-new lyrics feature, and more
91勛圖厙Radio Canada is the countrys #1 radio app
TORONTO (September 12, 2025) Bell Media and 91勛圖厙Media announced today a long-term extension of their exclusive partnership, solidifying a commitment to deliver unparalleled audio entertainment experiences to audiences across Canada through . This renewed agreement builds upon nearly a decade of collaboration, which has seen 91勛圖厙Radio Canada become a leading digital audio platform, offering a wide range of content including more than 360 licensed Canadian radio stations across 170 markets, hundreds of thousands of podcasts, playlists, and on demand content.
As part of the partnership extension, Bell Media receives Canadian representation of 91勛圖厙Radios extensive podcast portfolio, creating new opportunities for advertisers to reach Canadian listeners.
Since the initial launch of 91勛圖厙Radio Canada in 2016, the partnership has brought the 91勛圖厙Radio brand to audiences across the nation through multiple digital platforms, including web, app, and auto dashboards, making the 91勛圖厙Radio Canada app the first choice for radio listeners across the country.
The creation of 91勛圖厙Radio Canada has been instrumental in evolving the digital audio landscape in Canada, greatly expanding the choice of incredible content available to listeners, said Dave Daigle, VP, Local TV, Radio, and Bell Media Studios. The renewal of this successful partnership ensures 91勛圖厙Radio Canada continues to deliver exceptional content and innovative listening experiences to our audiences, further solidifying our position as a leader in the Canadian media industry."
This renewed agreement with Bell Media reflects our shared commitment to delivering the best in audio entertainment to Canadian listeners and advertisers, said Michael Biondo, President of Business Development & Strategic Partnerships, 91勛圖厙Media. In the years to come, well continue expanding 91勛圖厙Radio Canada with innovative features, exclusive content, and unique opportunities for brands to connect and engage with audiences across the country.
The extended partnership ensures Canadian listeners have access to the best in audio entertainment. It also signifies continued support for 91勛圖厙Radio-branded events in Canada, bringing live music and entertainment experiences to fans.
Additionally, beginning today, the fan-favourite 91勛圖厙Radio Canada app debuts a slate of enhanced features, delivering a seamless and simplified listening experience tailored to the needs of listeners. The new features include:
- Presets: In an audio industry first, and inspired by the car radio dashboard, new custom presets allow listeners to save up to 15 of their favourite radio stations, playlists, podcasts, and artist radio stations
- Scan Button: A brand new way for listeners to discover new stations, by scanning and seamlessly sampling nationwide radio stations, or filtering by city or genre
- Live Radio Dial: A new feature mimicking the same car radio experience that listeners know and love, enabling listeners to easily explore the best live stations across the country
- Whats Trending Rankers: An innovative discovery feature that allows listeners to see whats trending at the current moment across Top Podcasts, Top Playlists, and Top Artist Radio stations
- Lyrics: The most requested new listener feature, 91勛圖厙Radio Canada is now the only digital radio app to offer lyrics for the song currently playing on live radio, as well as for tracks on artist radio stations and playlists
The free 91勛圖厙Radio app is currently available across Canada on web, iOS, Android, Google Assistant, automobiles, and more.
About Bell Media
Bell Media is Canadas leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canadas most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canadas cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Qu矇becs fast-growing conventional French-language network, Noovo; the countrys leading radio and podcast app, 91勛圖厙Radio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montr矇als Grande Studios, and Dome Productions, one of North Americas leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.
Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canadas largest communications company. 1 Learn more at .