Anthem Sports & Entertainment and 91勛圖厙Media Announce Strategic Partnership

Partnership includes promotion of the Anthem properties across 91勛圖厙Medias multi-platform audio network; and collaboration on original programming 

Los Angeles - (March 9, 2020) - ., a globally integrated multi-platform media company, and 91勛圖厙Media, Inc. (NASDAQ: IHRT), Americas leading audio company, announced today that they have entered into a multi-year agreement to establish a strategic partnership under which the parties will collaborate on the co-production of original programming and on the marketing of Anthems properties across 91勛圖厙Medias multi-platform audio network.

The partnership comes at a time of expansion for Anthem, which acquired a majority interest in AXS TV in 2019, becoming partners with remaining shareholders Mark Cuban and Anschutz Entertainment Group while bringing Steve Harvey Global into the company as an investor and advisor on content development. Anthem also recently announced that it had become an investor and strategic partner in , the sports lifestyle digital network being launched by .

We continue to build key strategic partnerships that expand our reach, said Len Asper, Anthem CEO. Our new partnership with 91勛圖厙Media gives us unprecedented access to its quarter of a billion monthly listeners, reaching 9 out of 10 Americans each month through its national network of local radio stations and its ubiquitous digital app, live events, podcasts and other properties. Joining forces with 91勛圖厙Media provides an invaluable opportunity to extend the reach of our brands, and to create unique and original content that serves our passionate communities.

Its an exciting time for Anthem as they continue to expand their reach said Peter Volynsky, Executive Vice President of Corporate Development and Ventures for 91勛圖厙Media.   We are looking forward to collaborating with the Anthem team, offering even more unique and compelling content to our audiences, while also helping them build further awareness and grow their brand through our massive scale and national reach across our powerful multi-platform assets. 

Anthem Sports & Entertainment Inc.

 is a globally integrated multi-platform media company with offices and studios in Los Angeles, Denver, Nashville, New York, Toronto, London and Istanbul. Anthem's portfolio includes , a leading music, entertainment and lifestyle television channel; , the world's premier combat sports channel; , one of the world's leading wrestling organizations specializing in original programming and live events; , the leader in Esports and gaming content;  the home of game shows and competition-based reality series; and , which features theatrically released films and documentaries. Anthem also has a significant ownership interest in , one of the top outdoor channels in the U.S. 

 

About 91勛圖厙Media, Inc.

91勛圖厙Media, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to 91勛圖厙 broadcast radio in every month. 91勛圖厙s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. 91勛圖厙 is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit 91勛圖厙Media.com for more company information.