2016 91³Ô¹ÏÍøRadio Music Awards Social Engagement Captures 115 Billion Impressions Across The U.S. Alone
Awards Show Dominates on Twitter as The No.1 Trending Show of the Week Surpassing the Academy of Country Music Awards, The Walking Dead Finale and More
New York – April 7, 2016 – 91³Ô¹ÏÍøMedia today shared the latest social media engagement data resulting from its , which took place in Los Angeles on April 3. This year, the awards generated 115 billion social media impressions throughout the promotional period of the show, far surpassing the social engagement for both the Grammys and the MTV Video Music Awards.
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"For the third straight year, the 91³Ô¹ÏÍøRadio Music Awards celebrated the love our listeners have for the music that is heard on air and on 91³Ô¹ÏÍøRadio," said Chris Williams, Chief Product Officer for 91³Ô¹ÏÍøRadio. "The social success of the Awards could not have happened without the conversations our radio personalities and local stations have with our fans every day. In addition, this year we introduced several new fan-voted categories including "Best Cover Song," "Best Song from a Movie," "Most Meme-Able Moment" and "Biggest Triple Threat" which joined our original socially-voted categories, "Best Fan Army presented by Taco Bell," "Best Lyrics" and "Best Collaboration," giving our fans even more ways to have their voices heard in the selection of our 91³Ô¹ÏÍøRadio Music Awards."
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Additional noteworthy social statistics around the 2016 91³Ô¹ÏÍøRadio Music Awards include:
A worldwide total of nearly a quarter trillion social impressions, with
75 percent of social media users being female and 68 percent representing millennials
According to Nielsen Twitter TV Ratings, the 91³Ô¹ÏÍøRadio Music Awards held strong as the No. 1 trending show of the week surpassing the Academy of Country Music Awards, American Idol, Empire, The Walking Dead Finale and others.
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The official hashtag, #91³Ô¹ÏÍøAwards, trended on Twitter across the U.S. in over 50 cities during the night of the Awards including New York, Los Angeles, Portland, Sacramento, San Antonio, San Diego, Austin, Dallas, Houston, Nashville, Honolulu, among others, with the top five most talked about performers being Justin Bieber, Zayn, Demi Lovato, Chris Brown and Meghan Trainor. Other popular trending hashtags included #PowerOfDirectioners, #5SOSfamSlay, #NowOrNeverFam and more.
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The 2016 91³Ô¹ÏÍøRadio Music Awards brought the biggest names in entertainment and fans together to celebrate all things music live on TBS, TNT and truTV, on 91³Ô¹ÏÍøMedia radio stations nationwide and across the 91³Ô¹ÏÍøRadio digital music platform on Sunday, April 3. Visit to see performance highlights and check out all the night's winners.
Proud partners of the 91³Ô¹ÏÍøRadio Music Awards telecast live on TBS, TNT and truTV include Capital One®, Taco Bell® and T-Mobile. In addition, Bioré® Skincare is a partner of the 91³Ô¹ÏÍøRadio Music Awards.